Project profile
Brand Centro Project · Jumeirah Garden City · prices, sales and rents
Registered prices, construction progress and the record across its buildings.
Developer: E M S Real Estate Development
Data to 5 November 2026
- Registered sales
- 0
- Last 12 months
- Median off-plan price
- —
- Per sq ft
- Construction progress
- 90%
- DLD end date Jul 2026
Dubai Land Department lists the project as under construction, 90% complete, with a DLD end date of 30 July 2026. Dubai Land Department registered no sales in Brand Centro in the last 12 months.
Source: Dubai Land Department open data, published on Dubai Data under the Dubai Data Open Data Licence: registered sales and new rent contracts. Medians use at least 5 transactions.
A project, in progress.
Under construction
- Start
- 1 October 2024
- DLD end date
- 30 July 2026
- Units
- 56
- Buildings
- 1
DLD progress 90% (register read on 1 November 2026); the registered period (1 October 2024 to 30 July 2026) has ended, and the time since its start is 115% of it.
Launch and latest registrations.
- Launch price
- AED 2,166
- First 90 days from May 2025, 8 home sales
- Last 12 months
- —
- 0 home sales
- Change
- —
- Same home types, AED/sqft
Launch price is the median AED/sqft of off-plan home sales in the first 90 days after the first of them was registered, against the median of the project’s home sales in the last 12 months, ready and off-plan, leaving out any from those 90 days; plots and whole buildings count on neither side. The change compares the two periods home type by home type (class and bedrooms, at least 5 sales of a type on both sides), weighted by the later sales, so a shift from studios to larger homes does not read as a change in price; it is shown where those types hold at least 60% of the later sales. The two medians count every home sale, so their mix can differ.
Brand Centro registered prices, over time.
Median registered price, AED per sq ft
Too few registered sales for a monthly price trend.
Service charges.
In the area report.
The Jumeirah Garden City area report ranks the area’s projects by sales, each with its own owners’ association budget per sq ft a year where it publishes one, beside the area median by budget year.
See the Jumeirah Garden City area reportThe latest registered sales in Brand Centro.
| Date | Unit | Size | Price | AED/sqft |
|---|---|---|---|---|
| 25 Aug 2025 | Apartment · 2 beds · Off-plan | 940 sqft | AED 1,860,000 | 1,979 |
| 25 Aug 2025 | Apartment · 2 beds · Off-plan | 940 sqft | AED 1,850,000 | 1,968 |
| 4 Jun 2025 | Apartment · 1 bed · Off-plan | 759 sqft | AED 1,644,168 | 2,166 |
| 3 Jun 2025 | Apartment · Studio · Off-plan | 383 sqft | AED 1,031,949 | 2,694 |
| 3 Jun 2025 | Apartment · Studio · Off-plan | 378 sqft | AED 1,031,949 | 2,730 |
| 30 May 2025 | Apartment · 2 beds · Off-plan | 1,097 sqft | AED 2,266,506 | 2,066 |
| 30 May 2025 | Apartment · 1 bed · Off-plan | 688 sqft | AED 1,505,150 | 2,188 |
| 30 May 2025 | Apartment · Studio · Off-plan | 396 sqft | AED 1,092,330 | 2,758 |
| 28 May 2025 | Apartment · 2 beds · Off-plan | 939 sqft | AED 1,974,296 | 2,103 |
| 13 May 2025 | Apartment · 1 bed · Off-plan | 689 sqft | AED 1,480,000 | 2,148 |
25 Aug 2025
Apartment2 bedsOff-plan940 sqft
AED 1,860,0001,979 AED/sqft
25 Aug 2025
Apartment2 bedsOff-plan940 sqft
AED 1,850,0001,968 AED/sqft
4 Jun 2025
Apartment1 bedOff-plan759 sqft
AED 1,644,1682,166 AED/sqft
3 Jun 2025
ApartmentStudioOff-plan383 sqft
AED 1,031,9492,694 AED/sqft
3 Jun 2025
ApartmentStudioOff-plan378 sqft
AED 1,031,9492,730 AED/sqft
30 May 2025
Apartment2 bedsOff-plan1,097 sqft
AED 2,266,5062,066 AED/sqft
30 May 2025
Apartment1 bedOff-plan688 sqft
AED 1,505,1502,188 AED/sqft
30 May 2025
ApartmentStudioOff-plan396 sqft
AED 1,092,3302,758 AED/sqft
28 May 2025
Apartment2 bedsOff-plan939 sqft
AED 1,974,2962,103 AED/sqft
13 May 2025
Apartment1 bedOff-plan689 sqft
AED 1,480,0002,148 AED/sqft
Questions about Brand Centro
When is Brand Centro due to be completed?
Dubai Land Department lists the project as under construction, 90% complete, with a DLD end date of 30 July 2026. An end date is the date in the DLD register, not a handover forecast.
Where do these figures come from?
From Dubai Land Department open data, published on Dubai Data, to 5 November 2026: registered sales, new rent contracts and the project register. They are registered sales, not a valuation, and not investment advice.
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