Project profile
Serra Project · Dubailand · prices, sales and rents
Registered prices, construction progress and the record across its buildings.
Developer: Majid Al Futtaim Ghaf Woods
- Registered salesLast 12 months
- 83
- Median off-plan pricePer sq ft
- AED 1,885
- Construction progressUnder construction
- 42.1%
Data to 4 November 2026
Dubai Land Department lists the project as under construction, 42.1% complete. In the last 12 months, Dubai Land Department registered 83 sales in Serra, worth AED 147.3M in total. The median off-plan price was 1,885 AED/sqft.
Source: Dubai Land Department open data, published on Dubai Data under the Dubai Data Open Data Licence: registered sales and new rent contracts. Medians use at least 5 transactions.
A project, in progress.
Under construction
- Start
- 27 December 2024
- DLD end date
- —
- Units
- 535
- Buildings
- 10
Launch and latest registrations.
- Launch priceFirst 90 days from Sep 2024, 390 home sales
- AED 1,701
- Last 12 months83 home sales
- AED 1,885
- ChangeSame home types, AED/sqft
- +8.6%
Launch price is the median AED/sqft of off-plan home sales in the first 90 days after the first of them was registered, against the median of the project’s home sales in the last 12 months, ready and off-plan, leaving out any from those 90 days; plots and whole buildings count on neither side. The change compares the two periods home type by home type (class and bedrooms, at least 5 sales of a type on both sides), weighted by the later sales, so a shift from studios to larger homes does not read as a change in price; it is shown where those types hold at least 60% of the later sales. The two medians count every home sale, so their mix can differ.
Serra registered prices, over time.
Median registered price, AED per sq ft
Show the figures
| Month | Off-plan (registered sales) |
|---|---|
| Nov 2024 | 1,767 AED/sqft 19 sales |
| Dec 2024 | 1,684 AED/sqft 38 sales |
| Jan 2025 | 1,751 AED/sqft 26 sales |
| Feb 2025 | — 3 sales |
| Mar 2025 | — 1 sale |
| Apr 2025 | — 4 sales |
| May 2025 | — 4 sales |
| Jun 2025 | — |
| Jul 2025 | — 1 sale |
| Aug 2025 | — 1 sale |
| Sep 2025 | — |
| Oct 2025 | — 2 sales |
| Nov 2025 | — 2 sales |
| Dec 2025 | — 1 sale |
| Jan 2026 | — 1 sale |
| Feb 2026 | — 1 sale |
| Mar 2026 | — 1 sale |
| Apr 2026 | — |
| May 2026 | — 1 sale |
| Jun 2026 | — |
| Jul 2026 | — 2 sales |
| Aug 2026 | 1,898 AED/sqft 53 sales |
| Sep 2026 | 1,782 AED/sqft 22 sales |
| Oct 2026 | — 1 sale |
What does each home type sell and rent for in Serra?
Apartment · 1 bed
- Median price, all sales
- AED 1.3M
- AED/sqft
- 1,889
- Sales
- 47
Apartment · 2 beds
- Median price, all sales
- AED 2.2M
- AED/sqft
- 1,876
- Sales
- 35
Last 12 months. Prices are medians of at least 5 registered sales, ready and off-plan together.
Service charges.
In the area report.
The Dubailand area report ranks the area’s projects by sales, each with its own owners’ association budget per sq ft a year where it publishes one, beside the area median by budget year.
See the Dubailand area reportExplore the towers.
- Serra Tower 272 sales in 24 monthsView building
- Serra Tower 925 sales in 24 monthsView building
- Serra Tower 1020 sales in 24 monthsView building
- Serra Tower 119 sales in 24 monthsView building
- Serra Tower 816 sales in 24 monthsView building
- Serra Tower 310 sales in 24 monthsView building
- Serra Tower 47 sales in 24 monthsView building
- Serra Tower 56 sales in 24 monthsView building
- Serra Tower 66 sales in 24 monthsView building
- Serra Tower 73 sales in 24 monthsView building
The latest registered sales in Serra.
| Date | Unit | Size | Price | AED/sqft |
|---|---|---|---|---|
| 14 Oct 2026 | Apartment · 2 beds · Off-planTower 10 | 1,227 sqft | AED 2,275,000 | 1,854 |
| 24 Sep 2026 | Apartment · 3 beds · Off-planTower 4 | 2,252 sqft | AED 3,500,000 | 1,554 |
| 9 Sep 2026 | Apartment · 2 beds · Off-planTower 8 | 1,884 sqft | AED 2,700,000 | 1,433 |
| 1 Sep 2026 | Apartment · 2 beds · Off-planTower 5 | 1,735 sqft | AED 2,794,000 | 1,610 |
| 1 Sep 2026 | Apartment · 2 beds · Off-planTower 2 | 1,465 sqft | AED 2,575,100 | 1,758 |
| 1 Sep 2026 | Apartment · 2 beds · Off-planTower 2 | 1,516 sqft | AED 2,575,100 | 1,699 |
| 1 Sep 2026 | Apartment · 2 beds · Off-planTower 2 | 1,406 sqft | AED 2,518,500 | 1,791 |
| 1 Sep 2026 | Apartment · 2 beds · Off-planTower 2 | 1,329 sqft | AED 2,433,600 | 1,831 |
| 1 Sep 2026 | Apartment · 2 beds · Off-planTower 2 | 1,364 sqft | AED 2,395,900 | 1,757 |
| 1 Sep 2026 | Apartment · 2 beds · Off-planTower 2 | 1,134 sqft | AED 2,160,000 | 1,905 |
14 Oct 2026
Apartment2 bedsOff-plan1,227 sqft
Tower 10AED 2,275,0001,854 AED/sqft
24 Sep 2026
Apartment3 bedsOff-plan2,252 sqft
Tower 4AED 3,500,0001,554 AED/sqft
9 Sep 2026
Apartment2 bedsOff-plan1,884 sqft
Tower 8AED 2,700,0001,433 AED/sqft
1 Sep 2026
Apartment2 bedsOff-plan1,735 sqft
Tower 5AED 2,794,0001,610 AED/sqft
1 Sep 2026
Apartment2 bedsOff-plan1,465 sqft
Tower 2AED 2,575,1001,758 AED/sqft
1 Sep 2026
Apartment2 bedsOff-plan1,516 sqft
Tower 2AED 2,575,1001,699 AED/sqft
1 Sep 2026
Apartment2 bedsOff-plan1,406 sqft
Tower 2AED 2,518,5001,791 AED/sqft
1 Sep 2026
Apartment2 bedsOff-plan1,329 sqft
Tower 2AED 2,433,6001,831 AED/sqft
1 Sep 2026
Apartment2 bedsOff-plan1,364 sqft
Tower 2AED 2,395,9001,757 AED/sqft
1 Sep 2026
Apartment2 bedsOff-plan1,134 sqft
Tower 2AED 2,160,0001,905 AED/sqft
Questions about Serra
What is the price per sq ft in Serra?
In the 12 months to 4 November 2026, the median registered off-plan sale price was 1,885 AED/sqft.
How many homes were sold in Serra in the last 12 months?
In the last 12 months, Dubai Land Department registered 83 sales in Serra, worth AED 147.3M in total. The median off-plan price was 1,885 AED/sqft. Registered sales to 4 November 2026.
When is Serra due to be completed?
Dubai Land Department lists the project as under construction, 42.1% complete.
Where do these figures come from?
From Dubai Land Department open data, published on Dubai Data, to 4 November 2026: registered sales, new rent contracts and the project register. They are registered sales, not a valuation, and not investment advice.
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